Pestretsov Sergei

Project Manager
Business Development and Transformation | Product and Marketing Management

Summary

Open to full-time and project-based collaboration, willing to act as a business partner.
I am open to relocation, business trips, and remote work formats.

I am helpful to large companies as a project manager and integrator, and to small businesses as a development and digital promotion manager. My systematic approach, practical execution, and entrepreneurial experience enable me to deliver results and business growth even in uncertain conditions.

I am Sergei Pestretsov, a project manager and business development consultant with experience in change management, digital transformation, and IT solution integration. Over more than 10 years of work, I have managed projects ranging from small initiatives and local projects to complex system integration, M&A, and R&D programs, acting both as a team member and a decision-maker.

My expertise covers project and team management (up to 70+ specialists), business analysis (BPMN, CJM, MVP), IT system implementation (CRM, ERP, BI), digital promotion (SEO, SMM, web design), as well as organizational changes in holding companies and corporations. I use flexible and hybrid methodologies (Agile, Scrum, Kanban, Waterfall, ADKAR), selecting tools for specific goals and project contexts.

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Core competencies

Project and product management: Agile, Scrum, Kanban, Waterfall, Hybrid PM, Change Management, Prosci ADKAR, Prince2 (basic), Lean, Six Sigma (basic).
Business analysis and modeling: BPMN 2.0, CJM (Customer Journey Map), JTBD (Jobs To Be Done), MVP (Minimum Viable Product), Unit Economics, SWOT, PEST, SMART, OKR, KPI, SLA, ROI, ROAS.
Digital transformation and IT integration: implementation of CRM (Bitrix24, AmoCRM, HubSpot, SAP), ERP (1C, SAP S/4HANA), BI systems (Power BI), Service Desk, ITIL, DevOps approaches.
M&A and organizational change: business process restructuring, team and system integration, post-M&A transformation, organizational structure optimization, change management.
Team management and communication: facilitation, cross-functional interaction, management of distributed and hybrid teams (up to 70+ specialists), leadership, coaching.
Risk and budget management: financial planning, CAPEX/OPEX, budgeting, TCO assessment, cost control, project risk management.
Digital marketing and promotion: SEO (search engine optimization, indexing), SMM (Instagram, VK, Telegram, LinkedIn), content strategy, email marketing, targeting, Google Ads, Meta Ads, Yandex.Direct.
Web design and UX/UI: website and landing page design (Tilda, Webflow, Figma, Zero Block), A/B testing, prototyping, UX research.
Analytics and reporting: Google Analytics, Yandex Metrica, Power BI, Tableau, Miro, Notion, OKR dashboards, LTV, CAC, Churn Rate, NPS metrics.
PM tools: Jira, Confluence, Trello, Asana, MS Project, Notion, Miro.

Soft Skills

Leadership & Team Management

team management, mentoring, motivation;

Effective Communication

interaction with stakeholders, customers, and teams;

Problem-Solving & Decision-Making

Solution finding and decision making in difficult situations;

Adaptability & Flexibility

quick response to changes, working in conditions of uncertainty;

Strategic Thinking

focus on business targets and a systematic approach;

Time Management & Prioritization

effective planning and control of schedules and deadlines;

Conflict Resolution

conflict management and team engagement support;

Result Orientation

Focus on achieving KPIs and measurable results.

Professional experience

Polytechnical College of Bryansk State Technical University

2007 - 2011

Programmer

09.02.07 IT systems and programming

Development and testing of software for computer systems.
Integration and maintenance of software modules.
Design, administration, and protection of databases.
Configuration and maintenance of servers and networks.
Quality control, testing, and version management.
Documentation, requirements analysis, and technical support.
C/C++, Java, Python, SQL, MySQL, PostgreSQL, Git, SVN, T-SQL, SQL Server, HTTP, UML, CASE tools, testing and debugging tools, backup systems, diagnostics and monitoring tools.

Bryansk State University

2012 - 2015

Bachelor's degree

44.03.04 Vocational training (Computer Science and Information Technology)

Design and organization of educational and IT processes.
Analysis and modeling of business processes using ICT.
Development and adaptation of training programs and documentation.
Training and coordination of project and training teams.
Implementation and support of digital solutions and IT infrastructure.
Management of professional and educational projects and communications.
MS Office (Word, Excel, PowerPoint), Microsoft Visio, Microsoft Access, NetBeans, Delphi, Pascal, Turbo Pascal, ABC.NET, MySQL, SQLite, OBS Studio, 1C:Enterprise, Adobe Photoshop, CorelDRAW, HTML/CSS editors, OpenOffice.

Bryansk Regional Non-governmental Organization

jun'2009 - aug'2015

Social Project Manager

Management of social and cultural projects for non-profit organizations.
Organization and coordination of city, regional, and international events (up to 15,000 participants).
Management of the Contemporary Mastery Gallery project: development of a platform for cultural initiatives.
Experience interacting with government agencies, independent observers, and public organizations.
Organization of performances by public figures, poets, musicians, and scientists.

Skills: project management, event management, working with government agencies and NGOs, communicating with key stakeholders, organizing mass events.

Kosmosky.com - manufacturing

may'2014 - apr'2018

Chief Business Development Officer

Comprehensive management of the development of a musical instrument manufacturing company (glockenspiels).
Building a production cycle: from purchasing raw materials to manufacturing finished products.
Quality control, implementation of cost optimization solutions.
Development and management of logistics: procurement, warehousing, international deliveries.
Organization of personnel policy: recruitment, training, adaptation, and personnel records.
Financial control: accounting (USN), interaction with banks and regulatory authorities.
Development of a distribution network: participation in exhibitions, promotion, conclusion of contracts, and support for partners.

Skills: business development management, organization of production processes, logistics and supply, HR and finance, international deliveries, business partnerships, and distribution.

ER-Telecom Holding JSC, Bryansk

sep'2018 - may'2019

Network Maintenance Engineer

Diagnosing and troubleshooting network issues (fiber optics, copper, Wi-Fi, and radio).
Channel testing, hardware modernization. Collaborating with back-end teams and customers.
Documenting incidents. Keeping the network running smoothly.

Tools: NetPing, MikroTik, Cisco, Huawei, Ubiquiti, D-Link, Wireshark, PRTG, Zabbix, OTDR, Fusion Splicer, Putty, Radmin, TeamViewer, Linux/Windows, CRM (1C).

ER-Telecom Holding JSC, Bryansk

may'2019 - apr'2020

Senior Radio Network Operations Engineer

Leading a geographically distributed team of engineers (3 regions).
Organizing emergency recovery and preventive maintenance work.
Monitoring the network and service availability. Managing SLAs, MTTR, and contractor KPIs.
Participating in the implementation of new wireless access solutions.
Optimizing operations and service processes.

Tools: Grafana, Zabbix, Cacti, PRTG, LibreNMS, NetXMS, SLA Dashboard, Infinet, Ubiquiti, Mikrotik, Cambium, Huawei, Cisco, Juniper, Eltex, ERP, CRM.

ER-Telecom Holding JSC, Moscow

jul'2020 - sep'2021

Project Manager

Preparation of engineering solutions and feasibility studies for B2B/B2G projects.
Development of documentation, control of deadlines and quality.
Agreement of terms with customers and contractors.
Organization and control of installation and commissioning works.
Coordination of interaction between technical departments, procurement, and lawyers.

Tools: AutoCAD, Visio, MS Project, SAP, 1C, CRM, ERP, Jira, Trello.

ER-Telecom Holding JSC, Moscow

sep'2021 - mar'2022

Senior Project Manager

Management of the projects and technical team (FTTx, optics, wireless networks).
Building and optimizing project office processes. Quality control and SLA/KPI compliance.
Participation in M&A: asset audit and integration.
Organization of adaptation, training, and workload allocation for specialists.
Preparation of analytics and regular reporting to top management.

Tools: SAP S/4HANA, Jira, Confluence, Siebel CRM, Netcracker BSS, Krus, ARM, BI, Grafana, Zabbix, Visio, MS Project.

ER-Telecom Holding JSC, Moscow

may'2023 - sep'2023

Leader M&A Project Manager

Managing B2B customer integration projects after M&A.
Implementing business processes for connection based on acquired assets.
Coordinating architectural and service solutions with IT, commerce, and technical departments.
Monitoring interaction between customers, contractors, and involved teams.
Agile and Waterfall project management. Analysis and risk management during customer service migration.
Reporting and status monitoring for stakeholders.

Tools: Agile (Scrum/Kanban), Waterfall, Prosci ADKAR, BPMN, Jira, Confluence, MS Project, SAP S/4HANA, BI dashboards, CRM/ERP.

ER-Telecom Holding JSC, Moscow

sep'2023 - aug'2024

Chief Technical Officer of the M&A project

Leading post-M&A integration: managing three departments (50+ employees), restructuring personnel, implementing KPIs and incentive systems.
Integrating IT systems and business processes in line with corporate standards.
Organization of service continuity, logistics, and inventory accounting during the transition period.
Application of hybrid methodologies (Prosci ADKAR, Agile, Waterfall).
Coordination of HR, IT, finance, and security functions.

Tools: SAP S/4HANA, Jira, Confluence, Netcracker BSS, IBM BPMS, BPMN 2.0, ITIL, MS Project, Power BI, Miro, Trello, Asana, Service Desk.

ER-Telecom Holding JSC, Headquarters

may'2023 - aug'2024

Projects Leader for Technical Integration

Managing integration projects within M&A: optimizing processes, operating models, and technical architecture.
Building compatibility between business and IT systems, implementing regulations, organizational structures, and motivation.
Organization of technical departments: process launch, KPI control, service quality assurance.
Mentoring and adaptation of new teams.
Interaction between IT, operations, procurement, logistics, and HR.
Experience in Agile, Waterfall, change management, digital transformation, and restructuring.

Tools: Agile (Scrum, Kanban), Waterfall, Prosci ADKAR, BPMN 2.0, ITIL, Jira, Confluence, Trello, MS Project, SAP S/4HANA, 1C, Visio, Miro, Power BI, ClickUp, Notion, Asana, Service Desk.

Private Entrepreneur, Self-Employed, Remotely

feb'2021 - present

Marketing and Digital Promotion Specialist

Development and implementation of online marketing strategies.
Setup and management of advertising campaigns (Google Ads, Meta Ads, Yandex Direct).
SEO optimization: indexing, meta tags, website structure, visibility in search engines.
Promoting brands through social networks (Instagram, Telegram, VK): creating content strategies, setting up targeting and retargeting.
Digital funnel optimization, traffic analysis, A/B testing, conversion rate improvement.

Tools: Tilda, Webflow, Google Ads, Meta Ads, Yandex Direct, Google Analytics, Yandex Metrica, CRM (Bitrix24, amoCRM), Taplink, Instagram, Telegram, Notion.

Private Entrepreneur, Tbilisi, Georgia

mar'2024 - present

Project Producer, Business Development Consultant

Launching and managing projects from scratch: organizing operational processes, controlling financial flows, managing personnel, adapting and training employees.
Business development and strategic consulting: building business models, implementing digital transformation tools, testing hypotheses (MVP), developing and optimizing CJM.
Digital marketing and promotion: SEO, SMM, setting up and running advertising campaigns (Google Ads, Meta Ads, Yandex Direct), working with target audiences, local promotion.
Web development and support: designing and creating websites on Tilda and Webflow, SEO configuration, integrations, analytics, and regular optimization.
Automation and customer service: implementation of CRM systems (Bitrix24, amoCRM), connection of online registration, creation of chatbots, building sales funnels and customer retention systems.
Analytics and effectiveness: conducting A/B testing, traffic analysis, lead cost control, ROI and ROAS calculation, implementation of metrics for monitoring effectiveness.

Tools: Tilda, Webflow, Google Ads, Meta Ads, Yandex Direct, Google Analytics, Yandex Metrica, CRM (Bitrix24, amoCRM), Taplink, Instagram, Telegram, Notion, CapCut, Inshot.

Additional expertise roles

Project Producer

Comprehensive launch and support of turnkey projects (from concept to release);

Delivery Manager

Managing the delivery of results: planning, SLA/KPI monitoring, risk management, quality assurance, and deadlines;

Business Development Manager

business development, scaling, process optimization, and implementation of digital solutions;

Marketing & Digital Promotion Specialist

SEO, SMM, advertising campaigns (Google Ads, Meta Ads), web promotion, and content strategies;

Change Management Specialist

change management, implementation of new processes, team engagement (Prosci ADKAR, Agile);

Operations Manager

building and optimizing operational processes, KPI monitoring, resource management;

IT Project Coordinator

IT systems integrations, cross-functional team coordination, digital solutions support.

Contacts:

Phone GE: +995 555 73 55 42
Phone RU: +7 900 367 97 57
Email: pestretsov.sergei@gmail.com

I believe Projects are not just tasks and deadlines, but a way to create value and grow your business.

If you are looking for a project manager or development partner who is ready to take responsibility and bring ideas to fruition, I would be happy to discuss how I can be helpful to your company.

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Currently in Tbilisi, Georgia
From Bryansk, Russia
Ready for relocation, business trips, and remote work